Case Studies
IE provides you with well-written, validated business plans that help you map out and achieve business growth.
Case Studies Date: 07 Aug 2010
IndigoEdge helps a hospitality start-up raise Rs.7.5 crores for business expansion purposes
The Client
A hospitality start-up established by a successful serial entrepreneur. The Bangalore-based company operates three fine dining restaurants across the city.
Our Brief
To enable the client to create a high-recognition brand for South Indian cuisine in India.
The Business Objective
The client was looking to optimize and increase the profitability of existing restaurants while simultaneously scaling up operations.
IE Solution
After examining the current set up and business model, we
Relocation of one of the existing outlets to alleviate a margin squeeze
Creation of a Quick Service Format to create immediate ROI
Created a business plan that featured a clear roadmap for growth with a capital efficient model
Defined the quantum of funds required and a funding strategy to successfully meet those requirements
Created Metrics and MIS Formats which assist the promoters to track trends and movements in their business
Helped the promoters structure their capital raise efforts effectively
The Result
Our business plan enabled the promoters to raise Rs. 7.5 crores for their expansion plans
The relocation of one existing outlet and the addition of a QSR format enabled the client to switch to a model which presents a higher ROI
The client now employs a more structured approach to defining and tracking strategy, goals and objectives, enabling them to initiate course-corrections in a timely way.
Client Testimonials
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