Case Studies
IE provides you with well-written, validated business plans that help you map out and achieve business growth.
Case Studies Date: 22 Aug 2010
IndigoEdge helps an online gaming company grow from zero revenue to revenues of Rs. 1 lakh per day
The Client
A free online platform for a game of skill, with a good user base and many subscribers – but zero revenue.
Our Brief
To raise growth capital and find ways of making the venture cash-flow positive.
The Business Objective
The company wanted to leverage its loyal customer base to ensure sustainability by generating revenue and raising angel funds.
IE Solution
After examining the current set up and business model, we
Researched the existing user base (who they were, why they used the platform, and their feedback) to assess the viability of a paid business model
Created a business plan around a paid model on the basis of our research
Obtained legal clearance from reputed law firms on the validity of the paid model for card games of skill
Created an Information Memorandum and Transaction Structure and raised angel capital for the company from HNIs
Tapped into our relationship network to help the company secure a Payment Gateway to enable a paid model
Recommended investing in marketing of the platform
The Result
The company grew from zero revenue to revenues of Rs. 1 lakh per day
The promoters have gotten multiple offers from institutional investors
Client Testimonials
Other Case Studies
Date: 07 Aug 2010
IndigoEdge helps a hospitality start-up raise Rs.7.5 crores for business expansion purposes
Date: 10 Aug 2010
IndigoEdge helps a U.S.-based IT services company exploit the opportunities generated by changed market conditions
Date: 10 Aug 2010
IndigoEdge paves the way for a German parts manufacturer to set up a unit in India
See all Case Studies